Introduction to Vuori

Vuori is a California-based activewear brand dedicated to providing high-quality, versatile clothing for active individuals. With a focus on performance, comfort, and style, Vuori offers a range of athletic and lifestyle apparel designed to seamlessly transition from the gym to everyday life.

History of Vuori

Founding of Vuori

Founded in 2015 by Joe Kudla, Vuori was born out of a desire to create functional yet fashionable activewear that could keep up with the demands of an active lifestyle. Drawing inspiration from the laid-back coastal vibe of Encinitas, California, Vuori's aesthetic combines performance-driven features with a casual, California-cool style.

Mission and Vision

Vuori's mission is to inspire people to move, sweat, and feel their best by providing them with comfortable, versatile clothing that enhances their active lifestyles. With a commitment to sustainability and social responsibility, Vuori aims to make a positive impact on both people and the planet.

Product Range

Vuori offers a diverse range of products designed to meet the needs of active individuals:

Performance Apparel

From moisture-wicking performance tops to lightweight, breathable shorts, Vuori's performance apparel is engineered to optimize performance during workouts. With features like four-way stretch fabrics and ergonomic designs, Vuori clothing provides the freedom of movement and comfort needed for any activity.

Casual Wear

In addition to performance gear, Vuori offers a selection of casual wear perfect for lounging, traveling, or running errands. From cozy hoodies and joggers to stylish tanks and tees, Vuori's casual collection seamlessly blends comfort and style for everyday wear.

Quality and Sustainability

Vuori is committed to producing high-quality, durable clothing while minimizing its environmental impact. The brand uses eco-friendly materials like recycled polyester and organic cotton in many of its products and implements sustainable manufacturing practices to reduce waste and conserve resources.

Vuori's Commitment to Wellness

Beyond clothing, Vuori promotes holistic wellness by encouraging an active lifestyle and fostering a sense of community. Through initiatives like wellness workshops, outdoor events, and social media engagement, Vuori inspires its customers to prioritize their health and well-being.


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